Know which ads make money — not just which ads Meta says do
The Meta Analytics cockpit blends your Triple Whale warehouse (GBP-normalised spend, first-click attribution revenue) with the live Meta Graph, medals your campaigns gold/silver/bronze across ROAS, CPA and CTR, and flags every campaign where Meta over-credits itself. Then the Creatives board judges every spending ad against your own account medians and hands down a verdict — SCALE, KILL, KEEP or TEST — with the reason written out in plain English.
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See exactly what you get
Real screens, real workflows — this is the tool, not a mockup.
Two keys, and the cockpit lights up
Your Triple Whale API key and store domain — that’s the whole setup. Spend, attribution-true ROAS, CPA and per-ad LTV land on one screen, refreshed every 15 minutes, and it’s read-only by design: Analytics can never touch a budget.
Built to do one job brilliantly
Catch Meta over-crediting itself
Every campaign shows Meta-reported ROAS next to Triple-Attribution ROAS. When Meta claims more than 15% over the attribution truth, the campaign is flagged — before you scale a number that was never real.
A verdict on every ad, with the reason
SCALE, KILL, KEEP or TEST — judged against your own account’s median CTR and CPA, not industry averages. Each verdict comes with a one-line explanation (“CPA £40 = 2.0× median · £50 burnt”) so the call is obvious.
Top-20 proven winners, statistically honest
The headline leaderboard uses Bayesian-shrunk CPA and ROAS with a 10-purchase floor — a one-purchase lucky strike can never outrank a 24-purchase workhorse. Confidence cohorts (Elite → Early) keep low-data ads visibly separate.
LTV per ad, not just first-purchase ROAS
Back-end revenue joins each ad’s acquired customers through D21/D33/D56 milestones, so an ad that loses on day one but wins on lifetime value ranks where it belongs. Blended CAC and LTV:CAC sit right in the KPI row.
Medalled campaign leaderboard
Gold, silver and bronze per metric plus a composite Overall rank — and one click expands any campaign into its ads with Meta’s own quality, engagement and conversion rankings.
Find the funnel leak
Landing-page view → add-to-cart → checkout → purchase, with the worst-converting hop flagged per campaign: cheap clicks but no ATC means wrong audience; ATC but no checkout means offer friction.
Dayparting heatmap & waste audit
CPA by weekday × hour shows exactly which hours to keep ads live for, and account-level breakdowns (placement, device, age, gender, country, frequency) expose the budget quietly leaking to the wrong people.
Creative fatigue radar
Frequency rising while CTR falls and CPA climbs — the classic burn-out triangle — is detected per campaign so you refresh creative before the CPA blows out.
🔗 Analytics closes the loop — measure what Metaforge launched, then feed the proven winners back into AdForge and MetaUploader.
Built for the way you work
Media buyers
One cockpit answers the daily question — what do I scale, what do I kill — with attribution-checked numbers and written reasons.
Subscription & DTC brands
Front-end ROAS lies when the money arrives on rebill. Per-ad LTV and milestone survival show which ads acquire customers who stay.
Founders
The KPI row — spend, true ROAS, CPA, blended CAC, LTV:CAC — is the whole business on one line, refreshed every 15 minutes.
Analytics is included in every plan. Trial and Solo see a 7-day window with the top 3 rows of each leaderboard live (the rest teased); Pro ($79/mo) and Agency unlock full history and every row. Compare plans →
MetaAnalytics, in plain words
Where does the data come from?
Two sources, cross-checked: your Triple Whale workspace (warehouse SQL for GBP-normalised spend, Triple-Pixel first-click attribution for revenue truth) and the Meta Graph API, read-only. Connect both in Data sources and the cockpit lights up.
Can it change my campaigns?
No. Analytics is strictly read-only — it never writes budgets, statuses or bids. It tells you what to do; you (or the Meta Scheduler) act on it.
Do lower plans get Analytics?
Every plan includes it. Trial and Solo see a 7-day window with the top rows of each leaderboard live and the rest teased; Pro and Agency unlock full history and every row.
The rest of the suite
Every tool plugs into the same research → generate → launch → scale loop, on one subscription.
IdeaForge
Paste your product URL and get 10 distinct marketing angles as cards — then turn any of them into Meta ad concepts across all 3 placement shapes, ready to render in AdForge.
Learn more → 🎨AdForge
Turn one product into dozens of scored, on-brand ad creatives — sized for every Meta placement.
Learn more → 🎯Metaforge
Push approved creatives live to Meta — campaign, ad set and ad built for you, in every placement, always created paused.
Learn more → 🕵️MetaSpy
See which competitor ads have run longest, read the scale signal, save the best — then recreate the winners in your brand.
Learn more → 🏢MetaAccounts
Spin up child ad accounts under your master Business — the agency-ops tool nobody else ships.
Learn more → 🚀MetaUploader
Bulk-upload media (incl. video), clone a live ad, or duplicate by post ID so your social proof carries over.
Learn more → ⏰MetaScheduler
Paint the hours your ads should run on a 7×24 grid, add guardrail rules like “pause if CPA passes £30 over 3 days” — and let the scheduler enforce it every 15 minutes, pause-only by design.
Learn more → 🔎GForge
One place to set up Google Ads fast — find who bids on your keywords, check Google Trends, and ship a best-practice Search or Performance Max campaign three ways.
Learn more → 🕶️GSpy
Paste a competitor’s URL and see every Google keyword they bid on and the ads they run — across all your markets automatically — then copy their PPC campaign in one click.
Learn more →Put MetaAnalytics to work
Start free — no card — and see it in your own account in minutes. 50 credits included.
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