Terms of Service

AdForge Foundry · Effective 8 July 2025 · Last updated 8 July 2025

These Terms of Service ("Terms") form a binding agreement between you (and the business you represent) and AdForge Foundry ("we", "us", "our") and govern your access to and use of our website, application and related services (the "Service"). By creating an account, connecting an advertising account, or otherwise using the Service, you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the Service.

1. Eligibility & the Service

The Service is for business use by users who are at least 18 and able to form a binding contract. AdForge Foundry helps you create, score and launch advertising creative to platforms such as Meta using those platforms' official APIs and your own connected advertising accounts. We grant you a limited, non-exclusive, non-transferable, revocable right to use the Service in accordance with these Terms.

2. Your account

You must provide accurate information, keep your credentials secure, and are responsible for all activity under your account. Notify us promptly of any unauthorised use. You must have the authority to connect, and to act on, any advertising account, Page or business asset you link to the Service.

3. Connecting Meta & third-party platforms

When you connect a Meta account, you authorise us to access and act on it via Meta's APIs solely to provide the Service at your direction. You agree that:

• your use of Meta and any other connected platform is also governed by their terms and policies, including the Meta Terms of Service, Meta Advertising Standards, and Platform Terms;
• you are solely responsible for the ads, audiences, budgets and content you create and run, and for ensuring they comply with all applicable advertising policies and laws;
• we create campaigns, ad sets and ads in a paused state and do not control whether, when or how much your ads spend once you activate them in your own account.

4. Acceptable use

You agree not to, and not to permit anyone to: (a) create misleading, deceptive, illegal, infringing, discriminatory or policy-violating ads; (b) promote prohibited or restricted products/services in breach of platform policy or law; (c) abuse, overload, reverse-engineer or circumvent the Service or any connected platform's API or rate limits; (d) attempt to access other customers' data or our systems without authorisation; (e) upload malware or unlawful content; or (f) use the Service to violate the rights of others. We may review, suspend or remove content or accounts that breach these Terms or platform policies.

5. Free trial

• Every plan starts with a free trial (currently 7 days), started by selecting a plan and providing a payment method at checkout. Creating an account is free and requires no card; without a plan the Service's features remain locked.
• During the trial your usage is limited to a trial allocation of credits (currently 35), regardless of the plan selected. Trial credits do not renew, have no cash value, and your plan's full credit allowance unlocks when the subscription begins. You may start the subscription (and its first charge) early at any time from the billing page.
• If you cancel before the trial ends you are not charged and your workspace locks: you can no longer use the Service's features, but your projects, creatives and settings are preserved for a reasonable period and become available again as soon as you subscribe.
• Trials are limited to one per workspace. We may modify, limit or withdraw trials at any time, and may decline trials to prevent abuse (e.g. repeat trial accounts).

6. Billing, renewals, credits & refunds

All sales are final. Paid subscriptions and credit packs are processed by our payment provider; your card details are handled by them and never stored on our servers. What you are buying is access to the Service and the credits that meter it — not a quantity of time you spend in it, not the quality of any particular output, and not a commercial result for your business. Refunds are available only in the circumstances set out in this section, and in no others. Where anything said elsewhere — a page, an email, a chat message, a call — appears to promise a refund on wider terms, this section governs.

• Subscriptions are billed in advance (monthly or annually), renew automatically each billing period until cancelled, and are priced per the plan you select at checkout.
• Cancel anytime from your account: cancellation stops future renewals and takes effect at the end of the current paid period, during which you keep full access. Fees already paid are not refunded and the unused remainder of a period is not credited — you keep what you paid for rather than losing it, which is why the period runs to its end.
• Plan credits included with a subscription refresh each billing period and do not roll over.
• Credit packs are one-time purchases, are non-refundable, and never expire while you hold an active subscription; optional auto-top-up, if you enable it, purchases a pack automatically when your balance runs out and can be disabled at any time.
• Taxes may apply. We may change pricing on renewal with prior notice; continued use after a price change constitutes acceptance.
• We may suspend access for failed or overdue payments.

The one refund we give, and who decides it. If we determine that we cannot provide the Service to you at all — a technical limitation of our own service, not of a platform we connect to — we will cancel and refund the affected charge. That determination is ours alone. It is not made by your asserting it, it is not engaged by any circumstance on your side, and it is not engaged by a decision of Meta, Google, Stripe or any other third party (see section 18). Where we nonetheless offer a discretionary partial refund to settle a complaint, it is offered once, without admission, and creates no entitlement or precedent for any other charge.

Credits are consumed when the work runs, not when you like the result. A credit is spent at the moment we call an AI model, render an image, or run a search on your behalf — that is the cost we incur, and we incur it whether or not the output pleases you. Generations you consider poor, off-brand, unusable or simply not what you hoped for are not grounds for a refund of the credits they consumed, nor of the subscription that supplied them. The Service scores creative precisely so you can discard weak output cheaply before you spend on media; discarding it is the workflow working, not a failure to deliver. Failed, partial, slow or repeated runs — model timeouts, provider outages, rate limits, a render that has to be retried — are an ordinary part of automated work against third-party providers; where a run fails through a fault on our side we re-credit it, and that re-credit is the sole and exclusive remedy.

Results are never the deliverable. We do not sell advertising performance, and no part of the Service is sold on the basis that your ads will convert, scale, be approved, or return your spend. Campaigns, ad sets and ads are created paused; what happens after you activate them in your own account is determined by your budget, your offer, your market and the platform's own systems. Ad performance, ad rejection, account restriction, or a disappointing return on spend are not failures of the Service and are not grounds for a refund.

Subscriptions you did not use. A billing period is not refunded because you did not log in, did not get to it, forgot it was running, or did not use the credits it supplied. Access, capacity and the credit allowance were provisioned and held available to you for that period, which is what the fee is for; not drawing on them does not return the fee. Cancelling is one click in your account and takes effect immediately for renewal purposes — silence is not cancellation, and inaction does not mature into a refund.

Cancelling after a charge does not undo the charge. Cancelling stops every future renewal, but it operates forwards only: it does not reverse the payment for the period you are already in, however recently that payment was taken. A subscription payment is non-refundable once taken, in whole and in part — including where you cancel on the same day you were charged, where you cancel the day after a renewal you had meant to stop, and where the renewal went unnoticed until it reached your statement. What you keep in exchange is the period you paid for: full access and the plan’s full credit allowance until that period ends, and anything already generated, rendered or launched under it remains yours. If you do not want the next period, cancel before the renewal date — cancelling is one click and can be done at any point in the period, including immediately after it begins. Moving to a different plan does not refund or part-refund the period already paid for either.

Unused entitlements. Plan credits, seats, module access and support are priced into the plan as a whole and are not severable from it. Using fewer credits than your plan allows, needing no support, or not using a module you are entitled to creates no credit, discount or partial refund.

Discounted and promotional charges are final sale. Where a subscription or credit pack is purchased using a discount code, promotional offer, coupon, referral credit or any other reduction from the published price, that charge is sold as a final sale and is not refundable in whole or in part, save for a written undeliverability determination by us under the paragraph above. The reduction in price is the consideration for that restriction, as with a sale item bought in a shop. It does not reduce the Service you receive: a discounted plan carries the same credits, the same modules and the same support as one paid at full price. Nothing in this paragraph excludes a right that cannot lawfully be excluded.

No retrospective repricing. The price agreed at checkout is the price of the charge. We do not reprice, discount or partially refund after the fact on the basis that you used less of the Service than you expected to, that you believe you could have built it yourself or found it cheaper elsewhere, that a plan turned out to be larger than you needed, or that your business circumstances changed. Where a plan no longer fits, the remedy is to change plan for the next period — which you can do yourself at any time — not to unwind the current one.

Dissatisfaction is not non-delivery. A refund claim must identify a specific failure of the Service to do what it is documented to do. Displeasure with output quality, with an AI model's judgement, with our communications, with a connected platform, or with a commercial result you hoped for but did not contract for, is not non-delivery. Where a genuine defect is identified, the remedy is correction and re-crediting of the affected work, assessed against the affected scope and never the whole charge.

No refund with retention. Creative generated, scored, exported or launched through the Service cannot be returned. Any refund for alleged non-delivery is conditional on the output produced in the affected period not having been used — published, launched, exported or otherwise put to commercial use. You may not keep and run the creative while claiming a refund for the work that produced it.

Evidence & chargebacks. We retain usage-event ledgers, generation and render records, launch confirmations, session and billing timestamps for every workspace. A card dispute filed while you retain or use output produced by the Service will be contested with that evidence, and we reserve the right to recover dispute fees and pursue amounts owed. Service access is suspended while a payment dispute is open.

Settlement discussions. Any concession, goodwill credit or partial refund we offer to resolve a complaint is offered without admission of liability, in full and final settlement of that complaint, and lapses if not accepted. An offer made is not evidence that a refund was owed, and it does not bind us on any other charge or occasion. Raising or continuing a complaint does not suspend, extend or restart any period in these Terms, and does not defer sums due.

7. Your content & licence

You retain all ownership of the products, images and copy you upload or generate ("Your Content"). You grant us a limited, worldwide, royalty-free licence to host, process and transmit Your Content solely to operate and provide the Service to you (including AI generation and scoring, and creating assets in your connected accounts). You represent that you have the rights to Your Content and that it does not infringe any third-party rights.

8. Intellectual property

The Service, including its software, design, branding and content (excluding Your Content), is owned by us or our licensors and protected by intellectual-property laws. These Terms grant you no rights in our intellectual property except the limited right to use the Service. "AdForge Foundry" and our logos are our marks; you may not use them without permission.

9. AI-generated output

The Service uses AI to generate and score creative. AI output can be inaccurate or unsuitable; you are responsible for reviewing all output before use and for ensuring it complies with applicable policies and laws. We make no warranty that output is original, non-infringing or fit for any particular purpose.

10. Third-party services

The Service integrates with and depends on third-party platforms and providers (e.g. Meta, Stripe, AI and infrastructure providers). Their availability, changes, policies and acts are outside our control, and we are not responsible for them.

11. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED OR ERROR-FREE, AND WE DO NOT GUARANTEE ANY ADVERTISING RESULTS, PERFORMANCE OR RETURN ON SPEND.

12. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, DATA OR AD SPEND. OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SERVICE WILL NOT EXCEED THE FEES YOU PAID TO US IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM. Nothing in these Terms excludes liability that cannot be excluded by law.

13. Indemnification

You will indemnify and hold us harmless from claims, losses and expenses arising out of Your Content, your ads, your use of the Service, or your breach of these Terms or of any platform policy or law.

14. Suspension & termination

You may stop using the Service and delete your account at any time. We may suspend or terminate access if you breach these Terms or platform policies, if required by Meta or by law, or to protect the Service or other users. On termination, your right to use the Service ends and we will delete or return your data as described in our Privacy Policy and Data Deletion page. Sections that by their nature should survive (e.g. 6–13, 15, 17, 18) survive termination.

15. Changes to the Service or Terms

We may modify the Service or these Terms. We will post updated Terms here with a new effective date and, for material changes, provide reasonable notice. Continued use after changes take effect constitutes acceptance.

16. Governing law & disputes

These Terms are governed by the laws of England and Wales, without regard to conflict-of-laws rules, and the courts of England and Wales have exclusive jurisdiction, except that either party may seek injunctive relief in any competent court. Nothing here affects mandatory consumer-protection rights you may have in your country of residence.

17. General provisions

Entire agreement. These Terms and the Privacy Policy are the whole of the agreement between us regarding the Service. They replace anything said before purchase in email, chat, a demo or on a call, and you confirm you did not rely on any statement outside them in deciding to subscribe. Nothing in this paragraph limits liability for fraud or fraudulent misrepresentation.

Variation and waiver. A variation of these Terms binds us only where we confirm it in writing and identify what is being varied. Not enforcing a provision, allowing you extra time, or accommodating a request outside your plan waives nothing and does not waive the same provision on any later occasion.

Severability. If any provision is found unenforceable, it is limited or severed to the minimum extent necessary and the rest of these Terms continue in force unaffected.

Assignment, set-off and force majeure. You may not assign these Terms without our consent; we may assign them to an affiliate or successor. You may not withhold or set off any amount due against a claim you assert. Force-majeure events excuse delays beyond our reasonable control.

18. Platform decisions & account eligibility

What we deliver. Where you come to us after an advertising account has been restricted, banned or shut down, what you are buying is the software — creative generation, scoring, and the ability to build and launch campaigns through official APIs into an account you control. That is the whole deliverable, and it is the only thing the refund terms in section 6 are assessed against.

What we cannot deliver, and do not sell. We have no relationship with, or influence over, Meta Platforms, Google, or any payment provider. We cannot reinstate a banned ad account, reverse a restriction, lift a spending limit, appeal a decision on your behalf, or obtain any assurance that a new or existing account will stay open or that any ad will be approved. Software is not an appeal, and it is not a guarantee of continued access to any advertising platform. If a platform later restricts, closes or declines your account, that is a decision of theirs about your business, and it is not a failure of the Service.

You warrant your eligibility. You confirm that you are permitted to operate the advertising accounts you connect, that you are not using the Service to circumvent a suspension, ban, policy finding or any other platform decision, and that what you advertise is lawful and permitted by the platform. Section 4 already requires this; this section states the consequence. If an account is closed for conduct that predates or continues from a previous one, the Service remains delivered and payable.

Chargebacks in these circumstances. A dispute filed on the basis that an advertising account was later restricted or closed will be contested with our usage and delivery records and this clause, on the ground that the service purchased was delivered in full. See section 6.

Changes to these Terms. We may update these Terms; the version in force for any charge is the one published at the time that charge is made. Each charge — including renewals, plan changes and credit packs bought later from your billing page — is made under the version current on its own date, which you agree to at the point of that charge.

19. Contact

Questions about these Terms: [email protected].